Just-Love-It (tm) with our, branded, Flat Iron Sealer speeds up blow drying up to 40%. � Seals cuticle during flat ironing � Moroccan Argon protects hair from intense heat � Weightless formula adds depth and renewed radiance to color treated hair Unlike the majority of other beauty product manufacturers, we’ve formulate our hair products paraben, salt, sulfate, biochemical/petrochemical and formaldehyde free. Never animal tested! Our pride in our products also is seen in the fact that they are concentrated so you can use sparingly without paying for watered down brands! Please DO NOT trust any other beauty products unless they can make these truthful statements. We love you and know that you have all the love for yourself. Why would you ever buy products that had embalming chemicals, cancer causing and other harsh chemicals?